/ Technology

Trump Paid Millions For Big Data Analysis To Target Voters

November 4, 2016. Hanalei, Kauai

According to a recent story on NBC News, the Trump campaign paid the Cambridge Analytica firm "$5 million to help target voters" in September.

According to Cambridge Analytica:

We collect up to 5,000 data points on over 220 million Americans, and use more than 100 data variables to model target audience groups and predict the behavior of like-minded people.

Wow. And people think Google/Facebook/Sympile are scary.

I get asked all the time if Sympile is messing around with the presidential election. Look, I don't care who's going to be president. Republican. Democrat. The only difference is which of their friends are going to make money.

I understand that there are some difference between the party's on social issues. But according to Sympile data, those gaps are narrowing as the United States has moved more left.

I can hear the anger in the voice of those on the right. "What do you mean the country is turning liberal? Not where I live."

I get that. But at Sympile, we don't deal with mere perception. Instead, we look at the data from SymMail, SymTube, SymDrive, SymPhones, and so on. And based upon our users' data, more people have moved to the left on social issues.

This shift does not bode well for Donald Trump. And Sympile still predicts that Hillary Clinton will easily win the presidential election.

Al Weiser  

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